WELCOME TO THE NEW PBS

The Public Broadcasting Service (PBS) was created to provide educational, cultural, and informational programming that serves the public good rather than profit.

OUR MISSION

We educate, inform, and inspire life long learning through thoughtful storytelling that empowers understanding, strengthens communities, and supports an informed society.

EVOLVING THE SYSTEM

The future PBS preserves its foundation of integrity and depth while becoming more open, human-centered, and culturally fluent. Rather than modernizing for trend, the evolution focuses on warmth, clarity, and accessibility that allows PBS to feel inviting and engaged without sacrificing credibility.

BRAND BOOKS